Commerce Media: New growth opportunities in e-commerce?
A DMEXCO column by Corinna Hohenleitner, Vice President of the Bundesverband Digitale Wirtschaft (BVDW) e. V., on commerce media as an e-commerce booster.
TikTok Shop – What’s All the Hype About?
TikTok is no longer merely about dance crazes and lip synchs. With TikTok Shop, the platform has finally entered the e-commerce game – and caused a stir in the marketing industry. But what’s the real story behind the hype?
Rethinking Marketing Relevance – From AI to Personalized Communication
A DMEXCO column by Evgeny Popov on why relevance is the key marketing factor—reimagined through cognitive science and AGI.
DMEXCO Podcast [GER]: Christoph Weber on the Power of Differentiation and Creatives
Christoph Weber, former CMO of Bitburger, joins the DMEXCO Podcast to discuss marketing differentiation, creative strategy—and why boring ads are the biggest budget killer.
Dark Patterns: Marketing Gets a Stricter Legal Framework
The ban on dark patterns aims to put a stop to problematic marketing practices. We reveal what’s still allowed – and where you need to tread carefully.
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